We founded NatBrands Ltd in 1999 with the sole purpose of sourcing and distributing natural and sustainable household and personal care products. Our Mission is to seek out and develop unique household, lifestyle and personal care products that we can use ourselves and recommend to others. Products must be ethically and sustainably produced, emphasising natural plant-based ingredients and traditional methods and respect for the planet and all who inhabit it. We respect our suppliers and customers and seek to develop strong and lasting relationships. We do not waste resources on expensive air travel and embrace the technology that allows us to keep in touch with our wonderful suppliers in the UK and overseas. We are committed to trying to have a positive impact on the environment. LoofCo is our own brand of washing-up pads and brushes that celebrates two sustainable and versatile resources, loofah and coconut. Reducing plastic pollution is a priority and we strive to develop and champion products that make this easy.